Cranfield’s MSc in Strategic Marketing is an 11-month full-time programme that commences in September each year. The MSc is suitable for those that are looking to boost their career credentials before seeking employment and also experienced marketing professionals that are looking to further their career in marketing.
We work closely with our advisory board of senior marketing professionals and leading academics to ensure that the programme prepares our students for the challenges facing global marketers today.
The programme modules offered include:
- Marketing Strategy and Planning
- Marketing Finance
- Managing Brands and Customer Equity
- Integrated Marketing Communications and Digital Media
- Relationship Management and CRM
- Marketing, Sustainability and Ethics
- Demand Driven Supply Chains
- Sales and Key Account Management
- Marketing Research
- Marketing Consultancy Project
- Research Methods
After completing the core modules and group marketing consultancy project, students have the opportunity to apply their learning by conducting a company-based thesis project. The chance to work with a company on a real-life issue is valued by our students and the experience plays a huge role in their professional and personal development.
This programme has been accredited by The Chartered Institute of Marketing and is one of only two UK courses to be accredited by the Market Research Society.
MSc Open Day
Join us at our next open day to find out more about the full-time MSc in Strategic Marketing and experience the facilities at Cranfield University. To register for the Open Day, please visit our programme website.
Find Out More
To find out more about the MSc in Strategic Marketing, please visit our website.