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Ask any top CEO what makes their business special. Nine times out of ten they’ll talk about people. It may be a cliche, but it’s also true – outstanding people create exceptional organisations.

Attracting the best people is a vital first step, but that’s just part of the story. And it may not even be the hardest part. Performance is at the crux of the matter. How do you get those people, individually and collectively, to stay with you and to perform to the best of their abilities, day in day out? And how do you get them working together to drive your organisation’s performance?

That’s the nub of the task for HR & Recruitment and why, today, it’s right at the heart of business. And it’s growing in importance: recent surveys in The Economist and Harvard Business Review both rated ‘talent’ as a top three priority for executive boards.

HR professionals help build and sustain strong, well-defined cultures. When organisations are culturally strong they are better able to attract top talent, they have higher morale and reduced staff turnover. Ultimately, that makes them more productive.

It isn’t just about day to day people management, important though that is, it’s about improving performance and creating the right conditions to deliver business aims both today and in the future.

So what exactly is HR & Recruitment?

HR covers a wide range of interconnected activities, but essentially they’re all about generating performance through people.

HR & Recruitment professionals recruit, train and develop employees and look at how they get rewarded. They’re dealing with legal issues, helping to shape the culture of their organisations and focusing on what keeps their colleagues productive and engaged.

In a nutshell, they manage the employer-employee relationship, aligning an organisation’s culture with its people. When done well this is a highly effective way of promoting sustainable performance.

Find out more with our What is HR & Recruitment? article.

How has HR changed?

Top managers now recognise that companies with strong HR practices develop strong corporate cultures and supportive environments for employees. These same organisations are often more innovative, efficient and productive than their peers.

Is HR & recruitment right for you?

HR roles and responsibilities vary depending on the size of the company. In some organisations, the HR professional will typically work across several disciplines, while in others there will be both generalist and specialist HR roles. Some companies outsource parts of the HR work and those outsourcing companies have become large and very successful.

If you’ve a strong interest in business and the factors that make a business a success, coupled with an interest in the way people work then HR is for you. In order for an organisation to run most effectively, its employees need to have the right skills, motivation, drive and commitment to an organisation. Finding creative ways to build a workplace where people want to work hard and feel loyal can really drive productivity and grow an organisation.

The challenges facing HR are constantly evolving. More flexibility will be needed in the way employees at different stages in their working lives are managed, developed and rewarded. HR has to find new ways to engage and motivate employees with contrasting and changing needs.

Find out more about the Job Options in HR & Recruitment.

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