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The Institute of Sales & Marketing Management (ISMM) is the UK’s only professional body for salespeople. Founded in 1911 to promote standards of excellence in sales and marketing management, the ISMM has been the authoritative voice of selling and the custodian of sales standards, ethics and best practice for over 35 years.

The ISMM is also responsible for establishing benchmarks of professionalism in sales. They run government approved qualifications which are recognised internationally, helping you to establish your career in this industry.

ISMM members are drawn from every sector of industry and commerce. From those just embarking upon a sales career through to senior and experienced sales managers and directors, their aim is to promote professionalism and integrity as hallmarks of success.

ISMM membership

ISMM membership can be gained via practical experience in sales, marketing or management or by holding one of the ISMM professional qualifications.

As a graduate you can join as an Associate member. As you progress in your career through qualifications or years of experience, you will become eligible for membership level. By doing so you will demonstrate your continued commitment to excellence.

Benefits of membership

National recognition of your professional status

Use of designatory letter after your name.

Gain new skills

  • Training options and CPD events.
  • Discounted rate to the national ‘Successful Selling’ conference.
  • Get your efforts rewarded by potentially winning an award.
  • Networking opportunities.

Advice and support from other members

  • Access to the ISMM LinkedIn group, professional advice and legal advice.

The latest news and information

  • Receive the ISMM ‘Winning Edge’ magazine.
  • Access to research, reports and

Member discounts

  • Save money on a range of products or through recommending others to ISMM.

For more information on the ISMM, visit their website.

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