XpertHR publishes its Salary Survey of Sales and Marketing Staff annually in the autumn. This provides a flavour of the employment market for sales professionals at the moment.
Increase in average earnings
Average earnings, which includes basic pay, bonus and commission, increased by 5.3% in the 12 months to 1 September 2008, compared with a 5.8% increase in 2008. Average basic salaries (excluding bonus and commission) increased by 4.3% – down from 4.6% the previous year.
All figures are based on a matched sample of individual employees in the same job both years.
Around three out of five sales professionals receive a bonus – 58.9% in 2008, slightly down on the 62.3% in 2007 but still in line with long term trends. The average payment was £5,604, or 17.2% of basic salary. The average commission was £7,356, or 22.3%.
The survey reveals that 97.5% of companies in the survey were recruiting sales professionals in the 12 months to September 2008.
Salaries in sales are heavily dependent on bonuses and commission. They also vary widely depending on the nature of the job (field sales staff typically earning more than telesales staff) and on the types of goods and services being sold.
At a headline level, the average earnings of a senior sales representative, including sales and commission, are around £36,000. At board level, salaries well into six figures are on offer.
Average salary figures as sales professionals progress up the career ladder are shown below.
SALES SALARIES BY SENIORITY
|Job title||Average earnings (including bonus and commission)|
|Senior function head||£124,940|
|Senior sales representative||£36,088|
|Junior sales representative||£21,148|