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Marketing is one of the most dynamic, constantly evolving professions. It encompasses a wide range of activities and skills – from number crunching and analysis right through to innovation and creativity. Exciting and challenging, marketing offers a diverse range of careers at the very heart of business.

Although most jobs lie firmly within the private sector, there are more and more marketing jobs in the public and not-for-profit sectors, as the long-term benefits that responsible marketing brings become more evident. Social marketing too is now firmly on the agenda as a cultural force for beneficial change.

It’s clear that businesses in the UK are in for a tough time over the coming years. But for marketers, such times represent an opportunity to demonstrate their worth and the positive value they add to an organisation.

Career progression

There has never been a better time to be a professional marketer. Marketers now have a key role to play in guiding companies through the challenging times ahead. Being at the very forefront of business means responsible marketing has more and more to offer both those embarking on a new career or those already working their way up the marketing career ladder. Starting out, graduates are offered a competitive salary alongside numerous benefits.

Marketing plays an important role in almost every industry sector and with a wide scope of positions on offer, remuneration can vary but, as a guide, marketers who are new to the role can expect to earn a salary between £18,000 and £25,000 a year.

There are no set entry routes but marketers often progress into the role after gaining some marketing experience, maybe as a coordinator or assistant or in a specialist role such as advertising or brand manager.

After several years experience, marketing managers may earn between £28,000 and £45,000 a year. Further down the line, a senior marketing manager can earn up to £60,000 or more.

As well as a salary, additional benefits may include car allowances, private healthcare insurance, company pension schemes and profit share options. Some companies may offer performance linked bonuses.

The latest findings for marketing salaries

Despite the global financial situation, a survey conducted by Croner Rewards for The Chartered Institute of Marketing (CIM) back in September 2010 showed that there was some optimism across the industry. The survey reported a pay increase across the board for marketing professionals averaging 2% in the last 12 months.

Overall the survey paints a positive picture of the current rewards and benefits on offer to marketing professionals. The industry remains buoyant, with a prediction of an overall forecast of 3% increase in salary over the coming 12 months, slightly down on last year. A third of marketers now receive a bonus equivalent to 9% of salary.

While the recession has hit a number of other sectors, particularly in manufacturing, the survey reported that those working in marketing have not been as affected. The results uncovered that marketing managers in manufacturing fared well, being paid better salaries, on average, than their counterparts in service sector, public sector or voluntary sector

Additional benefits

Going hand in hand with a competitive salary 44% of the marketing professionals who participated in the survey said they received Private Health Insurance, whilst 25% are covered by employers’ long-term disability insurance.

When it came to pension schemes, 63% of marketers enjoyed a company pension scheme, of these around a third still benefited from a final salary scheme. The typical employee contribution is 5% and the majority of respondents contribute 3 – 6% to their pension scheme.


Bonuses are one positive way to add to the basic pay package. In 2010, the average marketer had something to be cheerful about as bonuses increased for most.

The future looks bright for marketers

All in all, marketers across the board are relatively happy with their salary package, with the majority, 81%, certain their pay is in line with or above the market.

The rounded salary packages available across the board have certainly satisfied all the respondents involved, and reaffirm a career in marketing can offer many exciting opportunities for those willing to take it seriously, get themselves qualified, and keep themselves abreast of the latest developments in such a fast changing and exciting profession

Marketing pay compared
(Annual Basic Pay)

Job Level Marketing
1 Head of
 57,071  57,877   -1.4  60,040  56,000  56,384  56,335
 2  Senior
 44,000  45,176  – 2.6  44,765  45,909  43,279  45,257
 3  Middle Manager   35,000  36,899  – 5.1  36,631  38,409  35,983  37,658
 4  Junior
 28,500  30,232  – 5.7  29,832  31,409  29,500  31,332
 5  Graduate
 24,000  25,000  – 4.0  24,202  26,458  24,872  24,832

Special thanks to The Chartered Institute of Marketing for providing their key findings from the Marketing R£wards published in September 2010.

To collect data for this year’s survey, questionnaires were sent out to 40,000 members of CIM. 2,373 members responded – a record response up by 41%, and their data was checked and used in the survey. To this substantial body of data was added appropriate and matching data from the Croner Rewards pay databank, taken from Croner Rewards’ other surveys. The total data analysed in the survey was 5,268 jobs from around 2,000 organisations.

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