In a recent article featured in Marketing Magazine, Grant Duncan discusses the skills that a global marketing career demands.

With companies increasingly trying to extend their brand across the globe and break into emerging markets, there has never been a better time to take on a global marketing role.

In taking on the rich and diverse challenges of global roles, such as keeping the brand message consistent across countries, it is suggested that the following skills will ensure you have what it takes for you to go global in your marketing career: humility, sensitivity, intellectual curiosity, agility and communication skills.

Read the full article here: ‘Why global marketing demands a special set of skills.’

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