EY announced today that Mark Weinberger has become Global Chairman and CEO. The announcement came at the same time EY overhauled its global brand name (formerly Ernst & Young), unveiled a new logo and adopted ‘Building a better working world’ as its tagline.
Weinberger previously held the position of Global and Americas Head of Tax and on the Global and Americas Executive and has been a senior advisory partner for many of EY’s largest clients. He served as the Assistant Secretary of the US Treasury (Tax Policy) under President George W. Bush and he was appointed to the US Social Security Advisory Board by President Clinton.
Weinberger commented: ‘It is a privilege to lead this great organisation in these dynamic times and I’m looking forward to tackling the challenges ahead. EY has a proud history that stretches back more than a century. Over that time we have forged our reputation based on quality, trust and integrity. We are building on our history and our reputation to create our future.’
At the same time, EY is taking the opportunity to simplify its name and redesign its logo, shortening their name in order to provide ‘consistency and ease of use’. Weinberger explains, ‘From 1 July we will be called EY. Shortening our name will provide consistency and ease of use for EY practices and clients around the world. We have also redesigned our logo, reflecting our new brand name clearly in the design. Our new brand name and logo demonstrate clearly and boldly who we are and reflect the goal we have recently set ourselves to be the number one brand in our profession.’