The UK government has delayed the introduction of plain cigarette packaging to further investigate its impact in Australia, which was the first country to introduce tobacco packaging laws.

This highlights the ongoing debate about standardised packaging. With marketing campaigns being launched by owners of cigarette brands, to argue that removing branding will lead to an increase in black market cigarettes. In contrast, there are pro-plain packaging campaigns being introduced by charities such as Cancer Research to argue that removing branding will deter people from smoking and save lives.

Interested in the use of marketing campaigns to encourage smoking cessation? Find out more about a career in social marketing.

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