The current generation of students and recent graduates would opt for flexible working conditions over financial reward, according to new research.

A survey of over 44,000 workers by PwC found that those born between 1980 and 1995, labelled ‘Generation Y’, were less driven by pay and development opportunities than previous generations.

Generation Y find greater value in workplace flexibility, a good work/life balance and the opportunity for travel.

Gaenor Bagley, head of people at PwC, said: ‘A strong and supportive team, flexibility and work/life balance are far more likely to keep this generation motivated at work and many would be willing to forgo pay rises and promotions for greater flexibility.’

PwC offers such flexibility as part of it’s graduate schemes, in which movement between different teams and offices is encouraged. Visit PwC’s employer profile to view live graduate jobs and internships.

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