A survey by the Institute of Practitioners in Advertising reveals small rise in marketing budgets despite economic gloom.
The IPA’s quarterly Bellwether survey, which gauges the outlook of the UK marketing industry, found that in the final three months of 2012 marketers were confident their businesses would do well, while also being pessimistic about the health of the economy this year.
Almost 30% of marketing executives canvassed for the latest Bellwether survey also grew more optimistic about how well their businesses will do this year, the biggest proportion in nine months.
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