Bazaarvoice and Booz & Company partner to unlock digital consumer insights.
The two companies are aiming to help others to develop stronger capabilities for customer centricity. Customer centricity is the idea of putting customers at the centre of a business strategy.
The companies are combining their global expertise across industries to help clients implement best practices for advertising, promotions, product innovation, and customer experience across Web, mobile, and social channels.
A Digital Customer Centricity Profiler has also been launched by the two companies to gauge how well companies are using and learning from digital data.
Find out more about the partnership on Consultant News.