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        Introduction

      • Introduction from the Chartered Institute of Marketing - by David Thorp
        A creative and challenging profession… Marketing is an excellent career choice for a number of reasons. It’s creative, but has intellectual rigour; it’s also about people, and discovering what makes them tick and what motivates them. You can develop your career along new technology lines,

        The Profession

      • Defining Marketing
        Defining marketing can vary from the practical to the long-winded and in some quarters even to the downright derogatory. But when interpretations and definitions settle into sound bites, the question remains; what does marketing really do? What makes marketing one of the central functions in
      • Career options in Marketing
        Though there are clear advantages of working across all the elements of the mix there are also immense benefits from specialising in marketing functions such as brand management, product development and communications. Marketing communications It’s all about creating and managing the messages
      • Marketing in the Third sector - by Mark Stuart
        Marketing is an exciting and dynamic profession, but increasingly, many marketers joining the industry want to know that their work can achieve something positive or beneficial for society, as well as being creative and interesting in its own right. If that argument resonates, then considering a
      • Salaries in Marketing
        Although most jobs lie firmly within the private sector, there are more and more marketing jobs in the public and not-for-profit sectors, as the long-term benefits that responsible marketing brings become more evident.
      • Marketing FAQs - by Mark Stuart
        Will I need a degree to study for CIM’s qualifications? To gain the Introductory Certificate or Professional Certificate in Marketing, you don’t need a degree; just commitment and enthusiasm for the subject, and in the case of the Professional Certificate, an existing junior marketing position or
      • An introduction to Sales
        Sales may not scream out to graduates as the obvious career choice. However, the fact is that sales roles need people with the transferable skills that a degree teaches, and so it is a career that most graduates can step into fairly naturally. It is also a career which can offer highly rewarding
      • Job roles in Sales - by Charlotte Mullen
        Some people look down on sales people, yet what have Tony Blair, Richard Branson, Madonna and the Pope have in common? They are all sales people. They are selling ideologies, brands, products and theologies. While marketing creates an environment to sell, it is sales people that bang on the
      • Sales FAQs
        Do I need a degree? Increasingly those going into sales are entering at a graduate level. For some of the bigger companies, graduate schemes are used and into these the top graduates will be recruited. It is possible however to work your way into sales with the suitable experience without a
      • Sales salaries and benefits - by Mark Crail
        Increase in average earnings Average earnings, which includes basic pay, bonus and commission, increased by 5.3% in the 12 months to 1 September 2008, compared with a 5.8% increase in 2008. Average basic salaries (excluding bonus and commission) increased by 4.3% - down from 4.6% the previous

        Recent Graduates

      • Category Executive - Danone UK - by Joel Kirstein
        Who are Danone? Danone are one of the world’s largest Fast Moving Consumer Goods (FMCG) companies. They operate globally with over 80,000 employees and annual revenues of almost $15 billion. Our goal is to bring health through food to as many people as possible. Landing on my feet After
      • Graduate Trainee - Kraft Foods - by Craig Letton
        In the final year of my Management and Finance degree at the University of Aberdeen I began applying to numerous graduate schemes with a focus on Sales and Marketing within global blue chip organisations. The Kraft Foods Graduate Management Programme was of particular interest to me as it was
      • Fundrasing, Marketing and Communications – Cancer Research - by Sophie Langman
        Finding a graduate scheme It was whilst I was attempting to write my biochemistry dissertation that I discovered the career path that I had been looking for. It was certainly lucky for me that I was distracted by an email advertising the application deadline for the [
      • Internal Account Manager – RM - by Adam Went
        I chose to study Business Economics at Coventry University immediately after my A levels. I thought that this degree was highly relevant to the world we live in currently and that it would help prepare me for a wide range of career options. During my second year at university I didn’t have any
      • Creative Manager – Innocent Drinks - by Tansy Drake
        So, how did you end up in marketing? I didn’t really have a set career in mind after university, but marketing is something I’d always kept an eye open for. I’d had some experience advertising plays and other projects at university, so I knew it was something I enjoyed. Why Innocent Drinks? I
      • Business Improvement and Campaign Manager - BT - by Hamzah Khan
        Honestly, I had no idea what I wanted to be when I started university, nor did I have any better clue whilst I was on my course! I knew I wanted variety and the ability to work with different people, but beyond that I couldn’t think what specifically I wanted. This changed when I visited the BT
      • Product Manager – RM - by Adam Stewart
        Starting with RM From the beginning it was a job with a great deal of responsibility, a wide variety of campaigns and literature to produce and lots to learn. Even though I was ‘in at the deep end’, there was a lot of work from university that I could draw upon as well as a great deal of support
      • Marketing Manager - Fifteen - by Angela Morris
        Where did you study? I am Australian and have lived in the UK for seven years, of which I’ve been with Fifteen for six. I graduated from the University of Technology in Sydney and completed a BA in Leisure Management. What did the degree entail? I studied modules in accounting, research,
      • Assistant Brand Manager – Cadbury - by Ross Farquhar
        Discovering my confectionary passion By the time I completed my undergraduate International Business MA at Edinburgh University; spent a year at the University of Alberta (Canada); and worked a summer as a Marketing, Sales and Service Intern for Ford Motor Company, I knew that Commercial was

        Finding the Right Job

      • Skills required for Marketing
        As one of the most dynamic, constantly changing professions, right at the forefront of business, marketing has much to offer you if you are looking for a lasting and rewarding career. Aspiring marketers can work in a host of different industries, including the public sector and not-for-profit
      • Personal qualities and skills for Sales - by Lewis Fraser
        Obtaining your first job in sales is unlike a lot of other industry sectors in that education is by no means the key skill requirement. Very few people have degrees in sales, the reason being that the skill set needed is far more competency and personality based than anything else. You do

        The Institute and Qualifications

      • About the Institute - CIM
        The Chartered Institute of Marketing is the professional international body for marketers. First established in 1911, it has a worldwide network of over 41,000 members. The Institute exists to develop the marketing profession, maintain professional standards and improve the skills of marketing
      • Postgraduate study
        Whilst some of you may have binned the revision notes and booked the next flight to some far flung destination, some of you remain at home researching your next route of study. With graduates earning less than their debts, taking on postgraduate study can seem a promising option, leading to
      • The importance of professional qualifications
        Industry benefits Whichever industry you choose to get into, it’s unlikely you’ll be able to put your feet up and expect your degree to carry you through to retirement. Getting ahead in your career will require continued personal development to keep your knowledge and skills up to date and ahead
      • The Institute of Sales and Marketing Management
        The ISMM is also responsible for establishing benchmarks of professionalism in sales. It is the only membership body accredited by the Qualifications & Curriculum Authority (QCA) to award nationally-recognised qualifications in selling and sales management. ISMM members are drawn form every sector
      • Professional sales qualifications
        In order to compete effectively in the current business environment, the industry is placing even more emphasis on recruiting better-qualified and more professional salespeople. The ISMM’s programme of professional qualifications has been specifically designed to meet these needs. By embarking on

      Company profiles

         
      • Red Gate Software
        We believe that Red Gate offers the best graduate careers for anyone not wanting to be a diving instructor in the Maldives. We’re in The Sunday Times Top 100 Small Companies to Work For list for the fourth
      • Standard Life
        About Standard Life Standard Life is a leading long term savings, investment and pensions company. We’re based in the UK and operate across the world, with businesses offering various financial products and
      • Zurich Financial Services
        Zurich Financial Services Group (Zurich) is an insurance-based financial services provider with a global network of subsidiaries and offices in North America and Europe as well as in Asia Pacific, Latin

      Graduate full time and work experience vacancies

         
      • Randstad - Graduate Scheme
        When you’re offered a graduate role with Randstad you will be asked to join a specific business division as a Trainee Recruitment Consultant where you will work within a specialist market sector. For
      • Red Gate Software - Graduate Product Marketing Specialist
        “I love how quickly I can see the effect my work is having on the company and our customers. Right from the start I’ve had the freedom to make my own decisions and really get stuck into projects with

      Course provider profiles

         
      • Cranfield School of Management
        Cranfield School of Management Cranfield is a top European business school ranked 2nd in the UK and 13th in Europe in the latest FT
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