Charlotte Mullen
- Charlotte Mullen is the HR and Marketing Director of the Graduate Recruitment Company. Charlotte graduated from Manchester University in 1991 with a degree in Politics and Religion. After 12 years with the Graduate Recruitment and pfj she worked her way through the ranks to become the HR and Marketing Director and is now responsible for all of the business’ HR issues including recruitment and retention and all of the company’s marketing needs both to candidates and clients.
The profession
The Different Roles in Sales
Take a look around you. The room you are in, the walls, lighting, furniture, window glass, doors, flooring, the clothes you are wearing, the style of your hair. Everything around you has been sold and bought, in some way or other.
Some people look down on sales people, yet what have Tony Blair, Richard Branson, Madonna and the Pope have in common? They are all sales people. They are selling ideologies, brands, products and theologies.
Without sales people the world will grind to a halt. Sales people are at the vanguard of opportunity. They really make things happen. While marketing creates an environment to sell, it is sales people that bang on the door, create and develop relationships and generate the revenue that organisations rely on.
Types of sales
There are two main forms of sales:
B2B – Business-to-business. Selling directly to other businesses eg: advertising, IT, commercial property and office supply sales. In selling to other businesses you are speaking to other business professionals and hence this type of sales can be quite consultative and more targeted in establishing a business need and providing a solution.
B2C – Business to consumer. Selling your product directly to consumers either over the phone or door-to-door e.g. double-glazing, estate agency or utility sales. This is generally more of a telesales role and a bit of a numbers game. If you ask enough people if they need new windows then one is bound to say yes!
Types of roles
The career ladder in sales rises sharply and there is every chance of climbing rapidly.